Technology stories, mostly.

Here we write about our journey into the extraordinary world of app development. You'll find how to articles. Useful bits of code and wisdom. And news about us.

Subscribe to our monthly newsletter to get the latest news and handpicked content delivered to your inbox.

[Foundation Series] The Design of Everyday Apps: How to Improve Your App’s Usability

March 3rd, 2022, posted in learning
by Adelina

[Foundation Series] The Design of Everyday Apps: How to Improve Your App’s Usability

Using an app shouldn’t be difficult, and if users make mistakes it’s not always their fault. So here are some tips on creating more efficient user flows.
[Original Design Series] 10 quick fixes to make your design stand out

February 17th, 2022, posted in learning
by Saiona

[Original Design Series] 10 quick fixes to make your design stand out

Original design is a creative way of using not so original (but tried and tested) methods. These methods work because they follow core design principles which, if you ignore, it will only make your designs (and users) suffer.
[Stress Testing Series] The feedback formula. Getting useful feedback from your clients

January 27th, 2022, posted in learning
by Saiona

[Stress Testing Series] The feedback formula. Getting useful feedback from your clients

Here is our formula for getting good feedback, understanding the design problem space and developing solutions aligned with business objectives.
[Stress Testing Series] Break it before you make it. 3 ways to test your UI design before coding it

November 5th, 2021, posted in learning, for_founders
by Saiona

[Stress Testing Series] Break it before you make it. 3 ways to test your UI design before coding it

Testing your UI design before implementing it can save a lot of development time. And we`re not talking just about getting the look & feel right.
[Foundation Series] The anatomy of a UI Kit. What it is and how to use it in Figma

September 27th, 2021, posted in learning
by Saiona

[Foundation Series] The anatomy of a UI Kit. What it is and how to use it in Figma

UI kits are a great tool for understanding the UI/UX design process. By reverse-engineering them, you can get a good idea of what UI/UX is literally made of.
[Understanding Series] How to talk the walk. Understand the app you need to build through preliminary interviews

August 5th, 2021, posted in learning
by Saiona

[Understanding Series] How to talk the walk. Understand the app you need to build through preliminary interviews

This article is part of the “U” from UFOs, the business-oriented framework component.
[Understanding Series] Ask “Why”, not “How”. The mindset shift for creating powerful apps

July 30th, 2021, posted in for_founders
by Saiona

[Understanding Series] Ask “Why”, not “How”. The mindset shift for creating powerful apps

This article is part of the “U” from UFOs, the framework component that strives to help you understand the business-side of apps.
Introducing UFOs. The undeniable proof that good UX is out here.

July 21st, 2021, posted in learning
by Saiona

Introducing UFOs. The undeniable proof that good UX is out here.

Based on thousands of hours of design meetings and feedback, we've organized what we`ve learned into a 3+1 UI/UX framework, called UFOs.