UPDIVISION CREATE

BRANDING & ADVERTISING BOUTIQUE

Full & efficient communication services.

BRANDING.

We grow big brands from scratch.

We create new brands. Or we use your brand's potential to the fullest to make it big. Or even bigger. We build campaigns to match it and we make sure it's always on your audience's mind.



PR.

Your image comes first.

Your audience usually believes everything it reads, sees or hears about you and our brand. We build for your brand an excellent relationship with the media – no matter if it's written press, TV, radio or the web. That way your image and your brand are always on their way up.

ATL, BTL, TTL.

Always on the right lines.

Amazing advertising that works perfectly across all media. Measurable results for every campaign. Just the services you need to get maximum results for minimum budget.



DIGITAL.

One click ahead the competition.

To be first in the online world, you have to stay ahead the latest trends. We're always on to the newest web innovations and we can get you up and working on any platform. From a site that matches your brand, all the way to clever AdWords and Facebook campaigns.

Hewlett-Packard

Overview: HP handed us the task to adapt all its creative communication for the Romanian public. So, from sales letters and cold call scripts all the way to posters and web banners we transcreated the copy and made it suitable for the Romanian market.

Deliverables: B2B campaigns (copywriting, transcreation)

Ballantine's

Overview: We were in charge of transcreating the Leave an impression campaign Ballantine's did in Romania. Based on the original headlines and prints, we created a series perfectly suited for the Romanian market.

Deliverables: Print ads campaign (project planning & management, copywriting, transcreation)

Raffaello

Overview: We worked with V+O Communication to create 3 national campaigns for Raffaello to promote Christmas, Valentine's Day and Women's Day contests. In this project we were in charge of the strategy, the creative directions and we also wrote the copy for all the three campaigns and the main site. We came up with concepts for the contests in the campaigns and made sure everything followed the brand image Raffaello already had. We also created banners to promote the campaigns and we wrote newsletters and updates for the site.

Deliverables: Digital campaign (copywriting, campaign strategy, creative direction)

Desperados

Overview: For this project we had to create the Romanian version of the U-Dside website Desperados launched. Using the creative concept of the English version of the site, we wrote the copy and made it suitable for the Romanian market.

Deliverables: Campaign site (project planning & management, copywriting, transcreation)

Metro Cash & Carry

Overview: We worked with JMK Communication to create all the in-store communication for Metro Cash & Carry. We came up with the strategy for its campaigns and executed a series of banners and posters for these. We also worked on rebranding Metro’s gastronomy center and we created logos and a concept for the location.

Deliverables: In-store campaigns (strategic planning, copywriting, graphic design, creative directions)

Aquafresh

Overview: We were in charge of adapting the original Aquafresh site for the Romanian audience. We translated the entire copy taking into consideration the brand's tone of voice and positioning and made it easy to understand for all target audiences.

Deliverables: Copywriting, transcreation

Vodafone

Overview: We were in charge of creating Vodafone's display ads. The copy we wrote had to fit the brand's voice and fit the campaign strategy.

Deliverables: Copywriting

RINA Group

Overview: RINA Group unites a multitude of companies from different countries and different domains. They needed someone to build a coherent brand for them. Thus, we were chosen to create a corporate site using SEO copy and design that would sustain their new image. We also wrote a set of informative brochures about the brand's companies.

Deliverables: Presentation website (copywriting, branding, UI design, programming, testing, deployment), business cards (branding, design), flyers and brochures (design, copywriting)

RINA Adventures – Travel Agency

Overview: We've worked on RINA Adventures' branding right from the beginning. As it is an extension of RINA Tours, we were in charge of its positioning. We created a website with relevant copywriting and design and we also created flyers, brochures and business cards to complete the identity.

Deliverables: Presentation website (copywriting, branding, UI design, programming, testing, deployment), business cards (branding, design), flyers and brochures (design, copywriting)

RINA Hotels

Overview: The challenge on this project was to bring under the same brand the four hotels now owned by RINA Group. As they previously had different identities, we created a site that puts them together and presents their facilities. Also, we had to add to the site an easy to use booking tool to increase sales. To ensure the success of the site, we did SEO optimization for both the English and the Romanian versions, we update the content constantly and promote it through Facebook and Google AdWords. Also, we create flyers and brochures to promote the hotels.

Deliverables: Presentation website (copywriting, branding, graphic design, programming, testing, deployment), business cards (branding, design), flyers and brochures (design, copywriting), AdWords campaign (strategy, copywriting)

RINA Tours & Hotels' AdWords

Overview: We created a series of landing pages to promote the hotels' special offers for winter, Christmas and New Year's and other special occasions on AdWords. We were in charge of the strategy and executions of the campaigns and we also did the copywriting, the wireframing and the programming behind the sites.

Deliverables: Landing pages, (programming, testing, deployment), AdWords campaign (strategy, copywriting)

Wonderful Romania – Travel Blog

Overview: Wonderful Romania was created to promote the activity of the tourism agencies and hotels under the RINA brand and to challenge foreigners and Romanians alike to discover this country. On a custom WordPress blog platform we created, we write SEO optimized articles in both English and Romanian about local tourist attractions. Since its launch, the site attracted more and more visitors due to its relevant content and to its Facebook promotion.

Deliverables: Blog (branding, UI design, programming, testing, deployment), weekly blog articles

RINA Tours on Facebook

Creating such a popular and trustworthy brand as RINA Tours meant reaching customers and potential customers on multiple platforms. Thus, we chose to approach them on Facebook. We organized contests to increase the brand image and we keep their attention by posting regular updates. The page announces RINA Tours' travel offers, popular events happening in Romania and the weekly articles on RINA Tours' blog Wonderful Romania.

Adora Urban Village – Real Estate

Overview: We worked on Adora's positioning from the very beginning alongside V+O Communication. Our task was to create a coherent brand for this new residential neighborhood in Bucharest. In order to do so, we wrote relevant copy for the entire site, we created promotional brochures and flyers, outdoors banners and promotional videos. Also, we created AdWords campaigns and landing pages to generate leads.

Deliverables: Presentation site (copywriting, creative directions), PPC advertising, flyers, banners and brochures (copywriting and creative directions)

Gilor Construct

Overview: On this project we were in charge of finding a concept for the site of an experienced hospitality company that needed a brand update. Therefore, we wrote copy that described in details the company's profile and services, keeping in mind the particularities of the target audience. And to make sure that the content of the website will fit its design, we did wireframes for the pages of the site.

Deliverables: Presentation site (strategy, creative directions and copywriting)

Burjo Mariage – Event Planning Agency

Overview: We started to create Burjo's identity from zero and now it is known as a professional event planning agency specialized in luxury weddings. We came up with a name and a slogan and we created the website and wrote SEO optimized copy. To build a full brand image, we also designed business cards and a catalog.

Deliverables: Presentation website (copywriting, branding, graphic design, programming, testing, deployment), business cards (branding, design), catalog (design, copywriting)

Negev Industrial Minerals

Overview: Negev Industrial Minerals is one of the largest limestone factories in Israel. Known for its long history and corporate tradition, NIM needed a brand update and challenged us to do it. Besides this task, we also created a new website, programmed it, designed it and filled it with SEO optimized content.

Deliverables: Presentation site (project planning & management, UI design, SEO copywriting, database design, programming, testing, deployment), logo design (design, creative directions, branding)

Extreme Media Print

Overview: Extreme Media Print needed redoing their website to demonstrate their growth and better showcase services and products. We were challenged to write compelling copy for all the site's pages that would fit the new design and reflect what EM Print stands for. We were also in charge of the creative directions and thus we adjusted the design to enhance user experience.

Deliverables: Presentation site (copywriting and creative directions)

Tamarind Springs – Luxury Spa

Overview: We created a new site to match the gorgeous setting of Tamarind Springs and wrote SEO optimized content to match the new look of the brand. Also, in order to increase sales, we built a booking tool on the site, so that visitors could make their reservations as easy as possible.

Deliverables: Presentation site (project planning & management, UI design, SEO copywriting, database design, programming, testing, deployment)

Georg Trapp – International Coach

Overview: Georg Trapp is a life and executive coach with expertise in multiple domains. So, our main challenge on this project was to create a coherent personal brand that would bring all his skills and capabilities under one roof. To do so, we built a lead generating site and used relevant copywriting and appealing design. Also, to complete his image, we worked on business cards and flyers.

Deliverables: Presentation website (copywriting, branding, graphic design, programming, testing, deployment), business cards (branding, design), flyers (design, copywriting)

Dana Albo – World Famous Soprano

Overview: We completed this soprano's personal brand by creating a website to showcase her portfolio, a logo and business cards that all went hand in hand with her already existing identity.

Deliverables: Presentation website (copywriting, branding, graphic design, programming, testing, deployment), business cards (branding, design)

Dragan Multi Trades

Overview: To create a full identity for this construction company, we we're in charge of coming up with a logo and a site that would showcase its services and skills. We did so and we also wrote SEO optimized copy for the site's pages to help it rank high in the search engines.

Deliverables: Presentation website (copywriting, branding, graphic design, programming, testing, deployment)

ADNBA

Overview: When you're a business as unique as ADNBA, you need a website to match that. And that's exactly what we did. With beautiful visuals and a fresh modern look, we improved drastically the influence they have on potential clients' decisions. We also built a responsive design and new features such as the News and Projects sections, the latter including different views.

Technologies and architecture: The framework used for development is CodeIgniter. We used jQuery along with HTML5 and CSS3 on the front-end.

Main activities and responsibilies: Project planning and management, user experience design, web design, programming (backend + front end), testing, deployment.

HipShops - Your cool shops map

Overview: Travel through the world's cool shops with HipShops.com. Being unique matters and for such a neat concept, HS needed a website to reflect that. We revamped their old one, giving it a minimalist look and topped it with a responsive design that brings all the shops at your fingertips.

Technologies and architecture: The system is built with a CakePHP framework and MySQL installed on a LAMP server. We have added numerous features including the slider puzzle on the homepage and the responsive experience that is different from the desktop one.

Main activities and responsibilies: Project planning and management, user experience design, programming (backend + frontend), testing, deployment.

ShortsUP

Overview: We worked with the people at ShortsUP to build an online system that lets the film festival attendants to vote for their favorite short films. Part of the job was to make it possible for the users to register using their Facebook accounts.

Technologies and architecture: We built the page on Wordpress and used HTML5, CSS3 and jQuery on the front-end, couped with MySQL on the back-end.

Main activities and responsibilies: Project planning and management, user experience design, programming (frontend + backend), testing, deployment.

SpotValet

Overview: SpotValet is an app that helps clients avoid the fuss of finding a valet and later avoiding fraud by paying directly with the credit card and scanning the ticket. To promote this app, our client needed a presentation site that we were in charge of programming.

Technologies and architecture: We built the site on Wordpress, giving it a responsive design and worked with HTML5, CSS3 on the front-end and MySQL on the back-end.

Main activities and responsibilies: Project planning and management, programming (frontend + backend), testing, deployment.

Let’s talk about your ideas.

Phone: +40 213 137 497
Mobile: +40 732 512 067
Email: [email protected]

12-14 Constantin Budisteanu St District 1, Bucharest, Romania