We are a software development company that loves growth. We help our clients grow by providing smart digital solutions. And keep ourselves growing by hiring the best people and learning all the time.
UPDIVISION was started in 2010 by two friends in Bucharest, Romania. Now we have over 50 permanent employees and collaborators, plus sales force in the United States, Australia, Belgium and Germany. To date, we delivered over 100 custom software products that serve more than 10 industries.
We work with entrepreneurs and corporations from all over the world – 20 countries on 5 continents and counting. We always develop long lasting partnerships with our clients to solve a diverse range of complex challenges. From launching a new web or mobile service to bringing business processes to the cloud or disrupting traditional industries. UPDIVISION is constantly at the forefront of technology, because innovation is our business.
What sets us apart from other software outsourcing companies is not only the fact that we deliver highly skilled, well managed and cost-efficient services. But also the commitment to understanding the marketing and business needs of our clients and never blindly execute tasks. Expect from us to act more as an adviser and partner in a constantly evolving digital landscape.
If you want to know us better, nothing beats a conversation.
These are the main chapters in our ongoing software development journey.
The beginning
UPDIVISION was founded as un unlikely, but successful aliance between a copywriter & a developer.
Our digital agency years
For the first few years, we focused on helping brands stand out. This ranged from online campaigns and creative strategy to presentation websites and software.
Our first big clients were from the hospitality industry in Thailand and Israel. These first projects included a sustainable tourism portal and a booking system for hotels.
The big split
It was time to make it official. We created two separate brands to reflect the two types of services we offered:
Our first SaaS product
We created UpYourTime based on our need to easily track billable hours and generate reports.
What started as an internal tool, soon became a way to help freelancers and entrepreneurs manage their time and projects.
Challenge accepted
As we began working with clients from a variety industries, our portfolio grew and so did the challenges.
During this period, we built software for over 50 clients in industries such as ecommerce, publishing, health services, law and more.
Second SaaS product
We launched our second software product, a dental office management system. oDent has just the features a dentist needs to manage their practice, from bookings to payments.
Power up
We partnered with an American AI and mobile development company and began focusing on larger, more complex development projects.
Some of these include a huge fleet management ERP, a complex online payment solution built from scratch and an augmented reality app.
Backpack for Laravel
One of our managing partners and senior devs, Cristian Tabacitu, released Backpack for Laravel.
Backpack is one of the most popular admin panel builders for Laravel with over 1 million unique downloads.
A change of heart
In 2017 we decided to focus exclusively on complex software projects and closed our creative services division.
We rebranded ourselves into what UPDIVISION is today: a technical partner for businesses looking to build complex, custom software.
Tech leadership
During this time we worked on projects which helped solidify our tech leadership team.
We built software for industries such as law & accounting, hospitality, e-learning and even a few social platforms.
Creative Tim partnership
Together with Creative Tim, one of the most popular UI Kits and dashboard template vendors, we released more than 30 free and premium Laravel products with awesome design.
Story in development
In the last few years, we continued growing. We closed some new partnerships, became a remote-first company and expanded our team internationally.
We consolidated our UX team and started taking on more design projects. We also expanded our range of services. They now include tech recruitment for companies looking to hire the best developers on the market.