UPDIVISION Press Kit

Our media-friendly resume

Consider your research on UPDIVISON done. Browse the categories below for all the facts, names and numbers waiting to be turned into an awesome story.

Contents

1. About Us

2. Co-founders

3. Latest Press Releases

4. Our Products and Services

5. Case Studies

6. Press Coverage

7. Awards and Recognition

8. Brand Assets

9. Contact Information

About Us

Who

We’re a diverse team of software developers and creative-makers. Together we take ideas and turn them into software products users love. Whether it’s building the next unicorn or reimagining your existing application, we do it the design-driven way.

From product strategy and UX design to the actual code design and architecture, we have a battle-tested process for building, launching and growing software products. We have done it for over 200 products in more than 10 industries.

We are the design-driven development company.

We use design for what it is: a collaboration tool and the foundation for excellent software. We use it to discuss and validate app requirements and we never write a line of code without it. Some call it product discovery, we call it design thinking.

We know how to deliver globally (5 continents and 20+ countries) and solve complex challenges:

> planning, prototyping & building complex SaaS products users love

> helping businesses improve their processes through software tools

> redesigning & scaling MVPs to get the look and traction they deserve

> building AI tools that help businesses automate tedious tasks

What

UPDIVISION mainly specialises in complex, data-heavy web and mobile software development for clients based all over the world. We work with early-stage start-ups who want to develop new apps, but also with established companies who want to build on their existing products or bring processes to the cloud.

Where

UPDIVISION shares its offices between London and Bucharest but we collaborate with clients from all over the world. We have operational offices in the United States, Australia, Italy, Germany and Switzerland.

When

UPDIVISION was founded in Romania, in 2010, by two friends: a copywriter (Andrei Iordache) and a software developer (Eugen Tudorache). The company started out as a digital advertising agency. From 2012, UPDIVISION started doing both digital advertising and custom software development. Eugen Tudorache was in charge of the custom software department, while Andrei Iordache led the digital advertising division. We created two different brands to differentiate between these two types of services: “UPDIVISION Create”, for our advertising services, and “UPDIVISION Code” for our custom web development services. We expanded even more internationally, having clients from multiple continents and industries.

In June 2012, UPDIVISION entered the SaaS market by releasing an original web app called “UpYourTime”. The app was created based on our need for a better way to track employees’ billable hours. It’s targeted towards freelancers, entrepreneurs and small businesses and it’s meant to help manage projects. It’s available on desktop, mobile and tablets. UpYourTime allows users to create timesheets, do custom reporting, Excel exports, time tasks, check in or out, and others. Employers can monitor reports and count billable hours.

In 2013, UPDIVISION released a 2nd SaaS product, “oDent”, a dental office management system. The app allows dental offices to manage their scheduled appointments, keep patient files, manage finances, notify patients or doctors when needed, and see which patients have remaining payments to make.

In late 2017, we announced a rebranding and that we would be focusing solely on software development. From that point on, our main service has been making complex custom development for start-ups and corporations. We worked on car fleet management systems, payment solutions, drone piloting software, social platforms and e-commerce platforms. UPDIVISION also heavily specialized in two frameworks for PHP and JavaScript: Laravel and Vue.js.

In January 2019, UPDIVISION announced a partnership with Creative Tim. Together, we released multiple admin themes, free and/or paid. UPDIVISION built the backend and Creative Tim the frontend. Some of the themes use Laravel, Vue.js and Nuxt with API-powered backends.

In recent years, we’ve upgraded our workflows by using a design-first approach.

How

Our team is small enough to be ultra-flexible, and smart enough to solve big problems. Demanding project managers, guru web developers, hip mobile developers, visionary software architects, AI engineers, encyclopedic sysadmins, detail obsessed testers. All our people have two things in common: they are brilliant thinkers and makers and outstanding human beings.

Co-founders

Andrei Iordache

Andrei Iordache started as an awarded copywriter and now is the CEO and co-founder of UPDIVISION. Together with his co-founder, Eugen Tudorache, built the company to what it is today – over 50 employees and collaborators, clients in 12 countries across 10 industries – from scratch. In the process, he learned how to hire, manage and promote the best people. How to develop excellent mobile and web software with distributed teams. And how to do business development and strategy. His background in creative advertising and marketing proved to be an advantage in an industry that typically puts the technical solution before the business and consumer needs.

As an entrepreneur, he is always looking for new growth opportunities and partnerships. And lately, he started giving more back to the community, mainly through educational programs.

Eugen Tudorache

Eugen Tudorache started to work for a major software company as he was studying for his bachelor in Computer Science. In 2010 he joined forces with Andrei Iordache, his high school friend, to start UPDIVISION by combining their web development and digital marketing skills. Currently, Eugen Tudorache is the company’s CTO and works on challenging software engineering projects.

Latest Press Releases

UPDIVISION teams up with AddPipe

UPDIVISION announces a new partnership with AddPipe, a trusted video and audio recording platform with over a decade of experience. Learn how this collaboration brings scalable, secure, and flexible video infrastructure into future digital products, enabling richer video-driven experiences through reliable technology and tailored integrations.

Check out our interview with GoodFirms

Our co-founder and CEO, Andrei Iordache, was recently interviewed by GoodFirms. Find out about our story, process and future plans.

UPDIVISION has partnered up with Digital Ocean

We’re happy to announce a new partnership with Digital Ocean, a tool we’ve been using in development for many years.

We're now a top company on GoodFirms

We’re happy to announce that GoodFirms, a trusted companies directory, has now listed us as a top company in their lists.

UPDIVISION joins the Excellent Companies business network

We’re excited to announce that UPDIVISION is now part of the Excellent Companies business network, an international hub for sharing know-how, business opportunities, and industry expertise.

We’ve partnered up with PubNub and Creative Tim to build complex real-time software

We’re happy to announce that we’ve become PubNub’s latest partner. Together, we’ll build fully-coded UI tools for their real-time app integrations.

Our Products and Services

Services

➡️Architecture

We take a look at an app’s existing infrastructure and help its stakeholders find the best solutions to match their technical needs. Or we can map it out from scratch.

➡️UI/UX Design

We can improve the look & feel of existing software. Or map out user flows & design new features while keeping things consistent. UI/UX design is also a major part of our development process - all our software is built design-first.

➡️Development

We have a team of experts well-versed in the latest top technologies. Complex projects get their creative juices flowing. We either build complex, data-heavy software from scratch, or we build on top of existing software.

➡️Testing

We’ll make sure an app is unbreakable by trying our best to break it. Our expert testers make sure all corner cases are covered.

➡️Dev Ops

We also offer to handle the entire DevOps process for our clients. From AWS to Google Cloud Engine or Azure. Manual or automatic deployments.

➡️AI solutions

We help businesses integrate AI in order to automate processes, gain insights, and improve decision-making.

Products

Laravel admin dashboards

In 2019, UPDIVISION partnered with Creative Tim and started developing a series of Laravel admin dashboards using Creative Tim's UI kits and frontends. These are sold on Creative Tim’s website with prices ranging from $149 to $199, with free demo versions for each premium product. The dashboards come with live preview, documentation, example pages, plugins and customer support.

Open source contributions

In 2018, UPDIVISION created a Laravel starter package for custom ecommerce platforms, called eStarter. It includes a functional shop backend, an editable frontend, a Laravel installation and ecommerce-specific features, such as product category & subcategory creation, currency creation, product creation, order statuses, multiple image upload, product cloning, cart rules, and others.

Also in 2018, UPDIVISION released Vue2 Multi Uploader, a file uploader component that allows the upload of multiple image files. It uses Vue.js v2 and Axios and it allows users to set a minimum number of files to upload, it shows file names, sizes and the total size of files added.

In 2020, Andrei Iordache and Cristian Tabacitu, both partners in UPDIVISION, released “The Whole Fruit Manifesto” on GitHub. The manifesto brings a series of guidelines for better writing that developers can use. It applies to writing technical documentation, code comments, commits, pull requests, tasks, emails and more.

Backpack for Laravel

In 2016, one of UPDIVISION`s managing partners and senior software developers, Cristian Tabacitu, released Backpack for Laravel, a collection of admin panel packages. It uses Laravel, Bootstrap & jQuery, it comes with HTML building blocks, through which pages, dashboard or widgets can be built. Backpack can be added on top of existing Laravel installations or to new projects. Backpack is one of the most popular admin panels for Laravel with over 600,000 unique downloads, 15,000 monthly users and more than 200 code contributors.

Case Studies

LuxeAnalytics Real Estate Marketing Performance

A powerful reporting & analytics tool for tracking property marketing performance.

IPSO Machinery Parts E-commerce

A robust e-commerce platform for one of the leading farming equipment distributors.

SalesBridge CRM and Scraping Tool

Turn articles into leads and opportunities.

StonePay Business Reputation Rating

A rock-solid way for businesses to assess each other’s level of commercial trust.

TestU Training Platform

A user-driven, new UI for a data-driven learning platform.

Beamable Live Game Management

We designed and coded a new UI/UX skin for this Unity-driven LiveOps game management platform.

https://updivision.com/portfolio/beamable-live-game-management

SALT ID for secure authentication

A super-secure 2FA authentication system for a ship design company.

https://updivision.com/portfolio/salt-id-for-secure-authentication

WTO Trade Deals Manager

Manage international trade deals.

https://updivision.com/portfolio/wto-trade-deals-manager

UNESCO Docs and Events Manager

A management tool for UNESCO.

https://updivision.com/portfolio/unesco-docs-and-events-manager

Press Coverage

Business Inspiration: The story of a Romanian outsourcing company that was started off with $20

https://www.wall-street.ro/articol/Start-Up/235570/updivision-businessul-de-outsourcing-inceput-cu-20-de-dolari.html#gref

How to improve a company’s efficiency. Andrei Iordache, co-founder of UPDIVISION.

https://www.zf.ro/zf-live/c um-poate-fi-imbunatatita-eficienta-unei-companii-andrei-iordache-co-fondator-up-division-urmariti-aici-inregistrarea-video-din-24-mai-2013-10899194

Andrei Iordache, UPDIVISION’s CEO: Stop dreaming and begin now! Everything else will come on the way, but don’t give up, no matter what.

https://www.expose.ro/andrei-iordache-ceo-updivision-nu-mai-visa-si-incepe-acum-restul-de-lucruri-vor-veni-pe-parcurs-cu-conditia-sa-nu-te-lasi-batut-orice-ar-fi/?fbclid=IwAR276bjlcqX1KSaSy9B1F-hAhynSPUtIbg3pLrgBk52I-E1p87ZCm5Lhn_k

Two 25-year old Romanians created an app that helps managers make their employees’ time more efficient

https://incont.stirileprotv.ro/aplicatii/doi-tineri-romani-de-25-ani-au-creat-o-aplicatie-care-ajuta-managerii-sa-eficientizeze-timpul-angajatilor.html

Awards & recognition

In early 2019, UPDIVISION was named as one of the leading web and app development companies by Clutch, a business to business market research company from the USA. They were also listed as one of the best IT services companies by Visual Objects, and as one of the top 40 User Experience agencies in Romania by The Manifest, ranking at no. 16. In mid-2020, UPDIVISION was named as one of the top B2B companies in Romania by Clutch.

Brand Assets

Name

UPDIVISION is always fully capitalized and its two halves (“up” and “division”) are never separated.

Correct: UPDIVISION

Not correct: Updivision, UpDivision, updivision, Up Division

Logo

UPDIVISION - How to use our logo