CRM Tool for RINA Hotels

We built a custom Client Relationship Management tool, so Rina Hotels could better manage their AdWords campaigns.

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CRM Tool for RINA Hotels

Project story

The task was to build a custom Client Relationship Management tool for RINA Hotels, with a joint database with its websites for automated client entries, as well as Google AdWords campaigns, and user management, including advanced duplicate detection and removal features.

We built the AdWords campaign from scratch, from planning to execution, and we also designed the landing pages in order to maximize conversion rate.

Technologies and architecture

We built the CRM on PHP and worked with HTML5 and CSS3 on the frontend.

Main activities and responsibilities

Project planning & management; UX architecture, database design, programming (frontend + backend), testing, deployment.