Raffaello Digital Campaign

National campaigns and presentation site for all three of Raffaello's campaigns.

Project story

We worked with V+O Communication to create 3 national campaigns for Raffaello to promote Christmas, Valentine's Day and Women's Day contests. In this project we were in charge of the strategy, the creative directions and we also wrote the copy for all the three campaigns and the main site.

Technologies and architecture

Digital campaign (copywriting, campaign strategy, creative direction)

Main activities and responsibilities

We came up with concepts for the contests in the campaigns and made sure everything followed the brand image Raffaello already had. We also created banners to promote the campaigns and we wrote newsletters and updates for the site.