Bringing them all under one brand with a new identity and an online platform for all the RINA hotels.
The challenge of this project was to bring under the same brand the four hotels now owned by RINA Group. As they previously had different identities, we created a website that puts them together and presents their facilities.
Also, we had to add to the site an easy to use booking tool to increase sales. To ensure the success of the site, we did SEO optimization for both the English and the Romanian versions, we update the content constantly and promote it through Facebook and Google AdWords.